Ulu Ventures is explicitly committed to seed-stage investing as their core competency and passion. They believe seed-stage investing is ‘the highest leverage point to help people by creating valuable technology, generating profit, and leaving a dent in the universe.’ The firm applies rigorous decision analysis frameworks—borrowed from industries like pharmaceutical R&D and oil & gas exploration—to venture capital decisions in high-uncertainty environments. They are conviction-driven believers that diversity in founding teams correlates with superior returns, and actively seek out founders overlooked by traditional venture capital.