Redrice Ventures

www.redriceventures.com

Redrice supports UK-based seed/Series A stage companies with global ambitions building premium consumer brands, platforms, and related B2B tech solutions. They focus on category-winning products generating revenue up to £10m with plans to reach £100m+, backed by founders driven by a cause beyond the numbers.

Check Size

Up to $10M

Stages

Seed, Series A

Focus Areas

Consumer, D2c Brands, E Commerce

Is Redrice Ventures right for your startup?

Upload your pitch deck and get an AI-powered match score in minutes. See exactly how well you fit their investment criteria.

See If You're a Match

Investment Thesis

Redrice Ventures believes that great consumer brands define popular culture rather than reflect it. They seek to back founders building “movements, not just businesses” that focus on community and add meaningful value to people’s lives. Their core conviction is that “the greatest consumer brands of tomorrow will be built upon a purpose that is enriching and meaningful.” They position themselves as supporters of “rebels” and “misfits” who “see the world differently” and “aren’t afraid to break the rules to break new ground.”

What Sets Them Apart

Deep brand-building expertise: Team includes former Global CEO of Saatchi & Saatchi and founder of award-winning Fallon London advertising agency
Operational scale experience: Leadership has successfully scaled brands to £75m+ revenue (Thomas Pink CEO) and managed exits to major acquirers (LVMH, Publicis)
Founder-friendly approach with genuine support and operational guidance
Patient capital with authentic interest in founders' missions and values
Founder-centric investment philosophy: "Team over personal ambition - always"
Deployment scale: "Deploying up to £10M a year into early-stage consumer brands"
Notable investor backing including high-profile athletes (Olympic champions, Grand Slam winners) who bring brand-building credibility