R17 Ventures

www.r17ventures.com

R17 Ventures focuses on delivering measurable, results-driven digital performance marketing across multiple channels (Paid Social, SEA/PPC, Email, Content Production) with the core goal of driving customer acquisition, retention, and revenue growth. Their mission is to help brands achieve sustainable growth through performance-based partnerships where success is directly tied to incremental business growth.

Check Size

Not specified

Stages

Not specified

Focus Areas

Enterprise Saas, Vertical Saas, Fintech

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Investment Thesis

R17 Ventures operates on a performance-based philosophy where they are fundamentally aligned with client success through shared risk and reward. As stated by CEO Mariangela Coco: ‘Sustainable growth comes from more than just campaigns – it’s about aligning strategy, data, and execution. At R17, we partner with brands to unlock that full potential and deliver measurable results across every channel.’ They believe in data-led frameworks, scientific approaches to testing, and comprehensive competitor research to inform strategy rather than gut feeling.

What Sets Them Apart

Performance-based pricing model: Base fee (typically 50% less than competitors) + performance bonus only payable when beating status quo performance
In-house creative production studio with UGC (User-Generated Content) department, eliminating external dependencies and enabling rapid testing
Holistic omni-channel approach across multiple platforms rather than siloed channel management
Direct access to performance team without account manager intermediaries, enabling speed and reducing miscommunication
Data-driven frameworks and scientific testing methodology rather than gut-feeling strategies
Entrepreneurial approach with CEO and team that actively build and invest in their own ventures, providing real-world validation
Fast, agile execution with emphasis on speed and responsiveness
Full-service capabilities including website/e-commerce development, CRM implementation (HubSpot), SEO, and influencer marketing