Michael Taus
www.michaeltaus.comMichael Taus helps B2B tech startups align to customer needs, establish product-market fit, and grow sustained revenue through strategic advisory services. Primary focus areas include customer discovery, go-to-market strategy, and fractional CMO services.
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See If You're a MatchInvestment Thesis
This is not a traditional VC firm, but rather an advisor/consultant practice led by Michael Taus focused on helping startups succeed through customer-centric approaches. The philosophy emphasizes that understanding customers is the foundation for all successful startup activities: ‘The secret to successful startups? Understanding your customer.’ The approach is rooted in Lean Startup methodology and customer development, prioritizing validation of assumptions through direct customer interaction before building products.
What Sets Them Apart
- Serial B2B tech founder with hands-on operational experience (Rent.com, CrowdStreet, ABODO, Rentable, Amplion)
- Emphasis on customer discovery as non-negotiable foundation for product, marketing, sales, and customer success
- Practical, iterative approach to derisking 'moonshot' products through MVPs and structured experimentation
- Persona-Value Matrix methodology for B2B startup GTM strategy
- Focus on small, targeted experiments over scattergun GTM approaches
Investment Team
1 Partner at Michael Taus
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