In Revenue Capital

inrevenue.com

In Revenue invests in early-stage B2B Vertical SaaS startups ($500K-$1.5MM ARR) with product-market fit in North America, then actively participates in their businesses as operators to accelerate go-to-market fit through GTM strategy, partner ecosystem development, and operational support.

Check Size

$1M - $3M

Stages

Seed

Focus Areas

Vertical Saas, Enterprise Saas, Fintech

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Investment Thesis

In Revenue believes that go-to-market (GTM) is the last true moat and that venture capital must provide more value than capital alone. They practice ‘Operator-Immersive Capital,’ combining seed-stage venture capital with deep GTM expertise and operational participation. Their core belief is that trust and relationships, facilitated through partner ecosystems, are the fundamental drivers of B2B growth—not traditional inbound/outbound channels that have become saturated and ineffective.

What Sets Them Apart

Operator-Immersive model: Partners actively participate in portfolio companies beyond advisory, with 300+ curated operating partners available on-demand
Managing partners invest 20% of each deal personally, ensuring skin-in-the-game alignment
Uses SPV (Special Purpose Vehicle) structure to avoid traditional VC fund dynamics and capital call pressures for co-investors
Founded by founders and operators with $2.5B+ in successful exits and 20+ years SaaS experience
Partner-Led Growth methodology backed by nationally bestselling book 'The Go-to-Market Cheat Code'
Focus exclusively on B2B Vertical SaaS with ecosystem-led growth potential, not generalist approach
Target 3-5X returns in 3-5 years (vs. typical VC 10+ year timelines) via acquisition optionality created through partnerships