Homegrown CPG

homegrowncpg.com

The first MENA + India focused investment firm specialized in consumer goods. They invest in purpose-driven brands with high growth potential and sustainable financials, operating as an active investor providing both growth capital and strategic support.

Check Size

$500K+

Stages

Seed, Series A

Focus Areas

Consumer, D2c Brands, Foodtech

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Investment Thesis

Homegrown Ventures invests in early-stage consumer brands from MENA and South Asia that combine purpose-driven missions with high growth potential and sustainable financials. They believe in ‘redefining consumerism for a new era’ by backing brands that empower consumers to make informed choices benefiting individuals, society, and the planet. The firm combines deep industry expertise from major global CPG companies with hands-on operational support to help founders build world-class operating companies.

What Sets Them Apart

First firm specifically focused on MENA + India consumer goods sector
Team brings collective decades of global CPG/FMCG experience managing $1B+ brand portfolios and 5 successful startup exits
Active investor model with board roles and strategic involvement in key decisions
Deep operational support through 'Strategic Support Model' addressing route to market, efficiency, brand experience, and agility
Extensive partnership network including Talabat, Sheraa, Savola, and major global brands for portfolio company acceleration
Criteria flexible for smaller businesses than stated $2-10M range