FLORA Ventures

www.floravc.com

FLORA invests in early-stage ventures (Pre-Seed to Series A) across the $8T AgriFood & Sustainability industries, focusing on companies at the intersection of AgriFood with planetary and human health. The fund specifically targets ventures from Israel and Europe with global scaling potential.

Check Size

Not specified

Stages

Pre Seed, Seed, Series A

Focus Areas

Agtech, Foodtech, Climate Cleantech

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Investment Thesis

FLORA Ventures believes that today’s biggest challenges in food, sustainability, and agriculture are becoming tomorrow’s greatest returns. They operate on a dual Return on Investment model (ROI²) - generating both financial returns and measurable impact. The firm is committed to backing purpose-driven entrepreneurs who are fundamentally transforming the AgriFood industry to create food that is ‘good for people, and kind to the planet.’ Their approach integrates ESG and impact guidelines at the fund level and across all investment stages.

What Sets Them Apart

Deep industry expertise from former executives at major food companies (Mondelēz, Nielsen, Kraft Foods, PepsiCo, Nestle)
Proprietary deal-flow with access to leading industry experts and design partners including multinationals, kibbutzim, regulatory experts, retailers, and co-packers
Extensive hands-on experience successfully scaling and commercializing AgriFood technologies that generated over $800 million in revenues
Specific expertise in scaling ventures to the US market
Focus on ventures with defensible moats (differentiated tech, IP, business model, or distribution)
Founder-friendly mindset with quick engagement and investment decisions