Boring Ventures rejects the traditional venture capital ‘unicorn-or-bust’ model and instead champions profitable, sustainable businesses built for the long-term. As stated on their site: ‘We believe there is far too much focus on creating a 100x outcomes (which has it’s entitlement) and not nearly enough on empowering entrepreneurs to build profitable and sustainable businesses.’ They position themselves as filling ‘the white space between bootstrapping and venture capital,’ offering capital to businesses that don’t require or fit the VC model but still need initial funding to scale.