American Family Ventures

AFV invests in innovations across all insurance product lines, adjacent vertical markets, and enabling technologies at the incubation to growth stage, with first checks typically ranging from $250,000 to $10 million. Their portfolio reflects founders eager to transform the industry from both inside and outside traditional carriers.

Check Size

$250K - $10M

Stages

Pre Seed, Seed, Series A, Series B, Growth

Focus Areas

Insurtech, Fintech, Proptech

Website

www.amfamventures.com/

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Investment Thesis

American Family Ventures operates at the forefront of insurance transformation, investing in innovations that shape the future of the industry. Born from a carrier in 2010 and evolved into a multi-LP model, AFV brings a unique dual perspective: translating carrier insights to startups and startup innovation back to carriers. They believe insurance is undergoing profound transformation and capitalize on this moment by positioning themselves as ‘a singular voice at the heart of insurtech,’ combining deep insurance expertise with venture capital experience.