Zest operates on a mission to create sustainable value by fostering synergies between startups and established corporations, transforming innovative ideas into actionable business models. The firm is guided by the ambition to ‘drive growth in the innovation ecosystem through technology,’ working alongside founders, investors, businesses, and institutions to ‘accelerate the future.’ Their approach combines venture capital expertise with deep understanding of innovation needs and technological trends, adopting a ‘VC spirit’ with a ‘consulting approach.’