Will Ventures

www.willventures.com

VCMatch tracks Will Ventures as an investor focused on AI/ML, Enterprise SaaS, and Data Infrastructure companies, Seed and Series A rounds, United States, Israel, and India markets, and $50k to $150m check sizes. Upload your deck to compare your startup against the full private matching profile.

Check Size

$50k to $150m

Stages

Seed, Series A, Series B, Growth

Focus Areas

AI/ML, Enterprise SaaS, Data Infrastructure

Geography

United States, Israel, and India

Investment Thesis

Will Ventures is a domain-focused, operator-led early-stage investor that targets “category-defining businesses in the sports, entertainment, and consumer industries.” They combine deep sector expertise (founders and partners with industry operating backgrounds, athlete experience and product/tech credentials) with a research-led approach — publishing long-form essays and playbooks to both source opportunities and help founders build. The firm emphasizes partner-led, hustle-first support for founders who demonstrate tenacity and long-term drive.

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Investment Focus

Who should take a closer look

Will Ventures is most relevant for founders raising Seed, Series A, and Series B rounds in AI/ML, Enterprise SaaS, Data Infrastructure, and Digital Health, especially across United States, Israel, and India, with public check-size signals around $50k to $150m.

Focus statement

"We invest in category-defining businesses in the sports, entertainment, and consumer industries." The firm looks at both B2C and B2B opportunities inside those verticals (examples in their research include creator-led brands, sports betting & prediction markets, AI for sports, media production, and international sports & entertainment markets).

Value Add

Operator & athlete DNA: leadership and partners include former NFL player Isaiah Kacyvenski and product/tech founders/operators (e.g., sports product, wearables and platform backgrounds) which they leverage for sector insight and founder support.
Research-first deal sourcing and playbooks: they publish in-depth essays and frameworks (e.g., long pieces on prediction markets, college sports restructuring, AI in sports, creator-led brands) — consistent with the statement "We're a research-backed firm, leveraging our access and expertise to help founders win."
Domain specialization: narrow thematic focus on sports, media/entertainment and consumer, enabling industry-specific diligence and network effects (examples: Israeli sports & entertainment, college sports, sports betting ecosystems).
Content & access as value-add: the team produces thought leadership to shape category narratives and to surface opportunities — they actively invite founders building in covered spaces (e.g., "If you’re building around prediction markets, please reach out. Our team would love to meet you!").
Hands-on go-to-market/operational support: hires and ex-a16z consumer / GTM operators on team suggest emphasis on commercialization and growth playbooks for portfolio companies.