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True.

True invests across the retail, consumer, and technology ecosystem (B2C, B2B, B2B2C) in digital-first breakout companies and established brands that represent the future of consumer behavior. They back mission-driven entrepreneurs building a better, more sustainable future at the forefront of consumer and technological change.

Check Size

$0 - $100M

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Investment Thesis

True reimagines business as a force for positive change, moving beyond traditional profit-focused investing to build companies ‘the right way.’ Their investment approach is rooted in the belief that what’s good for people and what’s good for profit should lead to the same choices. They function as more than capital providers—they actively collaborate with portfolio companies, connecting them across their vast network to drive innovation and shared learning.

What They Look For

Portfolio Highlights

Pinpoint

Ai Ml

10%

Fintech

Sava

Healthtech

Fabric

Iot

Shuffle

Fintech

Moselle

Ai Ml

Ciao

Consumer

Moonsift

Ai Ml

+ 52 more companies in their portfolio

Investment Team

35 Partners at True.

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