True.
True invests across the retail, consumer, and technology ecosystem (B2C, B2B, B2B2C) in digital-first breakout companies and established brands that represent the future of consumer behavior. They back mission-driven entrepreneurs building a better, more sustainable future at the forefront of consumer and technological change.
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See If You're a MatchInvestment Thesis
True reimagines business as a force for positive change, moving beyond traditional profit-focused investing to build companies ‘the right way.’ Their investment approach is rooted in the belief that what’s good for people and what’s good for profit should lead to the same choices. They function as more than capital providers—they actively collaborate with portfolio companies, connecting them across their vast network to drive innovation and shared learning.
What They Look For
Portfolio Highlights
Pinpoint
Ai Ml
10%
Fintech
Sava
Healthtech
Fabric
Iot
Shuffle
Fintech
Moselle
Ai Ml
Ciao
Consumer
Moonsift
Ai Ml
+ 52 more companies in their portfolio
Investment Team
35 Partners at True.
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