The Helm operates on a gender-lens investing thesis, believing that female-founded companies represent an undervalued opportunity in venture capital. They identified that women receive only 2% of venture capital funding despite evidence showing female-founded startups deliver twice as much per dollar invested compared to all-male founding teams. Their core belief is that investing in women-led companies generates both significant social and financial returns by creating companies that ‘consider women, are led by women, and create wealth for women.’