Sweet Capital
sweetcapital.comVCMatch tracks Sweet Capital as an investor focused on Gaming, AI/ML, and Consumer companies, Pre-Seed and Seed rounds, and US, Europe, and UK markets. Upload your deck to compare your startup against the full private matching profile.
Check Size
Not specified
Geography
US, Europe, and UK
Investment Thesis
Sweet Capital backs ambitious founders using technology to build the future they want to live in. The firm is built by serial entrepreneurs and founders of King.com (Candy Crush), bringing hard-earned operational experience and a strong network to every investment. As stated by co-founder Riccardo Zacconi: “There’s no challenging situation we haven’t already been in - and found our way out of.” They focus on early-stage investments and only invest their own capital, allowing them to be deeply committed partners rather than institutional investors.
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Investment Focus
Who should take a closer look
Sweet Capital is most relevant for founders raising Pre-Seed, Seed, and Series A rounds in Gaming, AI/ML, Consumer, and Media Entertainment, especially across US, Europe, and UK.
Focus statement
Sweet Capital focuses on early-stage investments across technology sectors including games, social networks, frontier technology (machine learning, robotics, deep tech), consumer applications, and the intersection of technology and geopolitics. Team members are also active angel investors primarily across the US and Europe.
Value Add
- Founded by King.com co-founders with $5.9B exit experience (sold to Activision Blizzard in 2015)
- Only invests own capital - no institutional LP constraints
- Team consists entirely of successful serial entrepreneurs and operators from King acquisition
- Brings operational expertise across product development, growth analytics, and game design
- Active angel investors with strong networks across US and Europe
- Diverse expertise across multiple fields including geopolitics, deep tech, and creativity/knowledge-sharing platforms
Stage And Sector Fit
Portfolio Highlights
Sane
Social Media|Knowledge Sharing
k-ID
Gaming Safety|Identity
Investment Team
7 Partners at Sweet Capital
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