Sweet Capital

sweetcapital.com

Sweet Capital focuses on early-stage investments across technology sectors including games, social networks, frontier technology (machine learning, robotics, deep tech), consumer applications, and the intersection of technology and geopolitics. Team members are also active angel investors primarily across the US and Europe.

Check Size

Not specified

Stages

Pre Seed, Seed, Series A

Focus Areas

Gaming, Ai Ml, Consumer

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Investment Thesis

Sweet Capital backs ambitious founders using technology to build the future they want to live in. The firm is built by serial entrepreneurs and founders of King.com (Candy Crush), bringing hard-earned operational experience and a strong network to every investment. As stated by co-founder Riccardo Zacconi: “There’s no challenging situation we haven’t already been in - and found our way out of.” They focus on early-stage investments and only invest their own capital, allowing them to be deeply committed partners rather than institutional investors.

What Sets Them Apart

Founded by King.com co-founders with $5.9B exit experience (sold to Activision Blizzard in 2015)
Only invests own capital - no institutional LP constraints
Team consists entirely of successful serial entrepreneurs and operators from King acquisition
Brings operational expertise across product development, growth analytics, and game design
Active angel investors with strong networks across US and Europe
Diverse expertise across multiple fields including geopolitics, deep tech, and creativity/knowledge-sharing platforms