SWaN & Legend Venture Partners
www.swanandlegend.comSWaN is a US-based venture capital fund manager focused on multi-stage opportunities in the consumer sector, specifically targeting exceptional management teams aiming to take advantage of shifts in consumer behavior across four core verticals: Food & Hospitality, Retail & Commerce, Media & Sports, and Consumer Technology.
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Focus Areas
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See If You're a MatchInvestment Thesis
SWaN & Legend focuses on multi-stage consumer venture capital investments where they target exceptional management teams capitalizing on shifts in consumer behavior. They take non-controlling minority stakes and provide significant post-investment value creation through hands-on mentorship, operational support, and a collaborative ecosystem of operators and advisors. Their investment thesis is driven by passion and commitment, aiming to generate strong financial returns while providing positive social impact on communities.
What Sets Them Apart
- Nearly four decades of combined operational experience working together in the consumer space, providing portfolio companies direct benefits to avoid 'dumb tax' mistakes the team has paid in prior businesses
- Non-controlling minority stake approach rather than majority control, allowing for more flexible partnership structures
- Unique collaborative ecosystem of operators, advisors and investors that strengthens post-investment value creation and actively takes operating, advisory, and board positions within portfolio companies
- Data-driven approach with focus on KPI tracking, FP&A, and fundamental financial analysis for portfolio company value creation
- Long-term relationships with portfolio companies, demonstrated by ongoing board positions and active involvement across exit strategies
Portfolio Highlights
CAVA
Food Hospitality
Consumer Technology
Airbnb
Retail Commerce
Square
Fintech
KIND
Food Hospitality
CustomInk
Retail Commerce
Anonymous Content
Media Sports
La Lumiere
Unknown
+ 36 more companies in their portfolio
Investment Team
10 Partners at SWaN & Legend Venture Partners
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