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Structure Capital

structure.vc

VCMatch tracks Structure Capital as an investor focused on AI/ML, Enterprise SaaS, and Marketplace companies, Pre-Seed and Seed rounds, and Silicon Valley and United States markets. Upload your deck to compare your startup against the full private matching profile.

Check Size

Not specified

Geography

Silicon Valley and United States

Investment Thesis

Structure Capital invests in early-stage companies that “strive to eliminate waste” by creating value from under-utilized assets and excess capacity. They prioritize businesses that use technology—”cutting edge technology fueled by AI and deep data learning”—to reduce friction, shorten the distance between supply and demand, and make resource use more efficient, while providing hands-on operational and branding support to help founders scale.

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Investment Focus

Who should take a closer look

Structure Capital is most relevant for founders raising Pre-Seed, Seed, and Series A rounds in AI/ML, Enterprise SaaS, Marketplace, and Mobility/Transportation, especially across Silicon Valley and United States.

Focus statement

They focus on startups across verticals that "create significant value out of under-utilized assets" (branded as "Architects of the Zero Waste Economy"), emphasizing solutions that monetize excess capacity, empower individuals and communities, and leverage AI/deep data to re-invent disruption.

Value Add

  • Explicit thematic focus on eliminating waste and monetizing under-utilized assets ("they strive to eliminate waste" / "create significant value out of under-utilized assets").
  • Brand Camp — a proprietary, high-touch creative branding program run with Goodby, Silverstein & Partners (GSP)/Omnicom that "distill[s], ... craft[s], ... create[s] a truthful narrative of the brand" ("The special sauce we offer our portfolio companies is a creative branding experience called Brand Camp").
  • Founding team with demonstrated early-stage hits and deep operating experience (early investments in Uber and Salesforce; over 70 years combined experience across Engineering, Sales, Marketing/PR, Science, Media/Entertainment, Law, Politics/Policy).
  • Hands-on, cross-functional support and swift branding sprints ("We take 48hrs to hack 6 startups ... It’s Powerful, It Works, its Fast, It’s Fun").
  • Values-driven investing stance and emphasis on founder character (seeking founders "fueled by ideas and ideals" who are "Both tenacious and empathetic").

Stage And Sector Fit

Investment Team

2 Partners at Structure Capital

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