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SoGal Ventures

sogalventures.com

SoGal invests in and co-creates the future of living, working, and staying healthy. They capitalize on three major arbitrage opportunities: underrepresented founders, undercapitalized geographies, and underserved problems.

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Investment Thesis

SoGal Ventures is a women-led venture capital firm investing in next-generation billion-dollar businesses that unapologetically benefit people, society, and the planet. They represent a generational shift in venture capital, focusing on solving real-world problems while building scalable, profitable companies. Their approach emphasizes co-creation with portfolio companies and a commitment to addressing market inefficiencies created by underrepresented founders and underserved communities.

What Sets Them Apart

  • First women-led, next-gen venture capital firm
  • Focus on three arbitrage opportunities: underrepresented founders, undercapitalized geographies, and underserved problems
  • Invests in companies with explicit positive impact on people, society, and the planet
  • Portfolio includes diverse founders addressing overlooked demographics (e.g., Ceremonia serving Latinx consumers)
  • Co-creation model with portfolio companies rather than passive investment
  • Track record of backing billion-dollar outcomes (Everlywell valued at $2.9B, Function of Beauty received $150M strategic investment)

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