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Senovo

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Senovo invests in European B2B software companies, particularly those enabling digitalization of medium and large enterprises. They focus on AI-first products in cybersecurity, industrial tech, open source, infrastructure, SaaS, and deep tech B2B software, typically investing €1-5m at the Seed & Series A stage.

Check Size

$1M - $5M

Stages

Seed, Series A

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Investment Thesis

Senovo is an early-stage B2B software fund that makes high-conviction commitments to founders aiming to redefine categories. They specialize in supporting companies after achieving product-market fit and first customer revenues, focusing on the critical phase of building scalable sales models, performance-driven HR approaches, and international expansion. The firm emphasizes deep operational expertise and hands-on support to help portfolio companies raise larger subsequent growth rounds.

What Sets Them Apart

  • Specialization is core to their approach - deep understanding of B2B operations enables real impact
  • European first-mover since 2013 with proven track record: 13 exits, 40+ investments, 7x external investment multiplier per EUR 1 invested
  • Focus on founders who have already achieved product-market fit with first revenues, targeting the crucial scaling phase
  • Extensive operational support on go-to-market, US expansion, organizational scaling, budgets and benchmarks
  • Published thought leadership and operational playbooks (B2B SaaS Financial Models, sales management frameworks, etc.)

Portfolio Highlights

Anyline

Industrial Tech

Archlet

Saas Procurement

CultureAI

Cybersecurity Human Risk

Customer Alliance

Saas Customer Experience

Dive

Deep Tech Simulation

FINDIQ

Industrial Tech Ai

FlowFuse

Infrastructure Iot

HelloCustomer

Saas Customer Experience

+ 30 more companies in their portfolio

Investment Team

6 Partners at Senovo

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