Primary Venture Partners

primary.vc

Primary focuses on early-stage companies across Enterprise and SMB SaaS, Consumer, Fintech, Healthcare, Infrastructure & Cyber, Frontier Tech, and Vertical AI. They lead early stage financings globally with NYC as their beachhead, investing with the goal of creating unfair competitive advantages that drive dramatically better outcomes.

Check Size

Not specified

Stages

Seed, Series A, Series B

Focus Areas

Fintech, Enterprise Saas, Vertical Saas

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Investment Thesis

Primary believes in deeply supporting founders through all stages of early growth by providing unreasonable resources and operational expertise alongside capital. They take a low-volume, high-conviction approach to seed investing, with their differentiator being ‘Primary Impact’ - a team of C-suite operators that outnumbers investors 2:1 and works hands-on to drive customer acquisition, hiring, fundraising success, and strategic growth. Their philosophy centers on maximizing founder success through actual work, not just intros.

What Sets Them Apart

Early stage VC's largest operator team with twice the average Series A success rate
Primary Impact team that executes actual work: hiring full teams, driving real ARR through pilots and sales coaching, securing next rounds
Portfolio founders are 19x more likely to reach unicorn status
Low-volume, high-conviction approach with unreasonable resource deployment
Primary Labs incubation studio giving founders 2x typical equity with Day 1 capital
Hands-on design, go-to-market, and financial strategy support beyond traditional VC services
NYC-rooted network that provides global deal access
Builders not just backers mentality with team that 'plays to win'