PowerPlant Partners

www.groundforcecapital.com

VCMatch tracks PowerPlant Partners as an investor focused on Consumer, Foodtech, and Agtech companies, Growth rounds, United States and International (Opportunistic) markets, and $10m to $25m check sizes. Upload your deck to compare your startup against the full private matching profile.

Check Size

$10m to $25m

Stages

Growth

Focus Areas

Consumer, Foodtech, Agtech

Geography

United States and International (opportunistic)

Investment Thesis

GroundForce Capital is a founder-led, operator-driven growth investor that pairs capital with hands-on operating support to scale consumer companies in health, wellness, and better living. The firm emphasizes long-term impact and commercial returns by leveraging decades of operating and investing experience, providing strategic guidance, talent integration, and an industry network so portfolio companies can “scale smarter, faster, and with greater impact.”

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Investment Focus

Who should take a closer look

PowerPlant Partners is most relevant for founders raising Growth rounds in Consumer, Foodtech, Agtech, and D2C Brands, especially across United States and International (opportunistic), with public check-size signals around $10m to $25m.

Focus statement

We focus on growth-stage companies that are reshaping how people live, eat, and care for themselves, investing in front-facing consumer brands as well as the technologies and services that power their growth. Typical equity check sizes are "$10M to $35M+ Equity Investments," with consumer brands targeted at "$20M to $100M Annual Revenue" and technologies & services at "$10M to $100M Annual Revenue or ARR at Investment."

Value Add

Founder-operators as investors — the team "invest as founders and operators with proven track records" (they bring operator empathy and repeatable playbooks).
Hands-on, post-investment support: "We go beyond providing capital, offering hands-on collaboration, strategic guidance, and a powerful network of industry leaders, operators, and advisors."
Operations-first mindset: articulates that "Operations are in Our DNA" and emphasizes transforming and scaling company operations to maximize efficiency and growth potential.
Broad, connected mandate: invests in both front-facing brands and the enabling technologies/services to "create a connected ecosystem that drives sustainable growth across the consumer landscape."
Impact + commercial focus: explicitly positions investments at the intersection of profit and purpose, responding to when "consumers demand authenticity and impact."
Flexible deal posture: invests as a minority or "opportunistically majority", can "Lead or Co-Lead", and provides "Board Representation"—showing active partnership from governance to execution.
Deep sector specialization and network: team and operating advisors with CPG, supply chain, sustainability, and brand marketing expertise (e.g., multiple senior advisors and partners with direct category exits and large-company experience).