PLUS Capital
www.pluscapital.comVCMatch tracks PLUS Capital as an investor focused on Digital Health, Enterprise SaaS, and Vertical SaaS companies, Series A and Series B rounds, and United States, California, and Austin, Tx markets. Upload your deck to compare your startup against the full private matching profile.
Check Size
Not specified
Focus Areas
Geography
United States, California, and Austin, TX
Investment Thesis
PLUS Capital positions itself as a venture investor and advisor that uses a network of high-profile artists, athletes, and cultural leaders to back emerging growth enterprise technology and consumer companies. The firm targets companies that are mission-aligned — specifically those that “strive to be better for the world and the beings on it” — and seeks to create outsized impact by combining capital with strategic advisory and cultural distribution from its collective.
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Investment Focus
Who should take a closer look
PLUS Capital is most relevant for founders raising Series A, Series B, and Growth rounds in Digital Health, Enterprise SaaS, Vertical SaaS, and Hrtech, especially across United States, California, and Austin, TX.
Focus statement
"We focus on emerging growth stage companies that strive to be better for the world and the beings on it." The firm's stated sector focus includes "health & wellness, the future of work, the future of societies, and the conscious consumer," as well as enterprise technology and consumer companies where their collective can have an outsized impact.
Value Add
- Partnership model with a "collective of high-profile artists, athletes, and cultural leaders" to amplify investments and company growth.
- Dual-capability model: both Venture Capital investing and Advisory services ("We advise high-profile artists, athletes, and cultural leaders on their strategic direct investments, equity-based partnerships, and new business ventures").
- Stage specificity: focus on "emerging growth stage" companies rather than very early-stage or late-stage only.
- Sector breadth spanning consumer and enterprise with an explicit emphasis on mission-/values-driven categories (e.g., health & wellness, conscious consumer, future of work/societies).
- Portfolio demonstrates emphasis on evidence-based and sustainability-minded companies (examples include workforce mental healthcare, evidence-based eating disorder care, forest carbon capture platform, plant-based foods, and regenerative-grain spirits).
Stage And Sector Fit
Investment Team
9 Partners at PLUS Capital
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