PJC invests in creative entrepreneurs solving big customer problems across all industries and geographies in North America, with a particular focus on early-stage companies (pre-seed through Series A) across AI, consumer, and enterprise sectors.

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Investment Thesis

PJC operates with a 20-year track record combining financial discipline and operational expertise with a startup mindset. They believe in early-stage investment, particularly in pre-seed, seed, and Series A rounds, positioning themselves as founders’ first call when embarking on new ventures. Their approach emphasizes being true partners who care, viewing themselves as an extension of the founder’s team rather than detached investors.

What Sets Them Apart

  • Early-stage specialization with 20 years of experience surviving recessions and booms
  • Industry-agnostic and geography-agnostic investment approach across North America
  • Founder-first mentality: 'The entrepreneur is in charge' - they don't meddle but hop in the trenches when needed
  • Founder team composition - managed by former founders, builders, and operators who understand founder challenges firsthand
  • Flexible, creative deal structures tailored to each investment rather than one-size-fits-all approach
  • Deep network of expert support across industries for portfolio companies
  • Commitment to supporting founders through difficult moments, not just successes

Investment Team

6 Partners at PJC

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