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Parallel

www.parallel.la

VCMatch tracks Parallel as an investor focused on Consumer, D2C Brands, and Media Entertainment companies. Upload your deck to compare your startup against the full private matching profile.

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Investment Thesis

Parallel operates at the intersection of consumer CPG, wellness, talent-driven media, and brand partnerships. They take a hands-on, end-to-end approach—combining audit, strategy, outreach, negotiation, launch and execution—to build and scale businesses by leaning on storytelling, content, and talent relationships to make well-being “more human and accessible.”

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Investment Focus

Who should take a closer look

Parallel is most relevant for founders raising venture-backed rounds in Consumer, D2C Brands, Media Entertainment, and Creator Economy.

Focus statement

They focus on consumer brands (especially CPG and wellness), talent partnerships, and larger media projects where brand, content, and celebrity/talent can be leveraged to accelerate growth and cultural reach.

Value Add

  • Deep entertainment and production pedigree across founders and partners (film producers, production companies, immersive content leaders) enabling premium content and film-grade storytelling for brands.
  • Proven ability to recruit and integrate talent as strategic partners or co‑founders (examples: Chloe Kim documentary, Venus Williams as co‑founder of Happy Viking, Caitlin Murray with Cure), not just endorse products.
  • End-to-end operating capability — they "ran an impressive process — from audit and strategy to outreach and negotiation — and all the way past the deal to launch and execution." (testimonial).
  • Cross-disciplinary team combining brand, content, partnership strategy, and revenue operations (backgrounds in CPG, media, strategy, and creative services).
  • Track record of expanding early CPG/partnership work into larger media projects while keeping a consistent mission and operating model.

Stage And Sector Fit

Portfolio Highlights

BEHAVE

Consumer Goods

Cure Hydration

Consumer Goods

Happy Viking

Consumer Goods

Kismet

Pet

Beautycounter

Beauty

Parachute Home

Home Goods

KonMari (Marie Kondo's brand)

Consumer Lifestyle

Waypoint Entertainment

Media Entertainment

+ 6 more companies in their portfolio

Investment Team

6 Partners at Parallel

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