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Infinitum Partners

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We specialise in investing with lifestyle companies. We focus on venture, growth equity and mid-market buyout opportunities in Korea and Asia, across all segments of the lifestyle industry, based on the theme of global disruption, global value chain dynamics and global consumer trend.

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Investment Thesis

Infinitum Partners believes that the best investment opportunities arise from three major mega trends: technology disruption, consumer trend migration, and global value chain evolution. They focus specifically on lifestyle sector companies in Korea and Asia that can adopt globally-disruptive business models for local markets, chase glocal consumer trends, and penetrate global value chains. The firm emphasizes that these opportunities are underutilized by global capital when accessed ‘through Korea and Asia.’

What Sets Them Apart

  • Specialized focus exclusively on lifestyle sector (sports, leisure, digital content, ICT, F&B, consumer goods) rather than diversified approach
  • Deep expertise in identifying undervalued Korean and Asian lifestyle companies with global growth potential
  • Active involvement in portfolio company operations - willing to acquire full equity stakes and provide PE-style hands-on management support
  • Strong sports investment track record and expertise, with Managing Partner Park Tae-woon having prior experience at UTC Investment and international sports exposure
  • Leveraging global business development expertise to help local leaders achieve full potential and access global markets
  • Structured approach to value chain penetration and glocal trend identification

Portfolio Highlights

스포츠투아이 (Sports2i)

Sports Tech

지애드스포츠 (GAD Sports, formerly YG Sports)

Sports Management

모노리스 (Monolith)

Leisure Entertainment

디랙스 (Drax)

Fitness Tech

에이플러스엑스 (A Plus X - Pulsar)

Gaming Hardware

뉴빌리티 (Neubility)

Mobility Tech

에피데믹사운드 (Epidemic Sound)

Digital Content

씨드로닉스 (Seadronix)

Drone Maritime Tech

+ 13 more companies in their portfolio

Investment Team

6 Partners at Infinitum Partners

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