Goat Rodeo Capital

www.goatrodeocapital.com

Goat Rodeo Capital invests in bold, culture-shaping consumer brands and transformative commerce technologies, with a particular emphasis on the beverage alcohol industry based on their founding partners' expertise.

Check Size

Not specified

Stages

Seed, Series A

Focus Areas

Consumer, D2c Brands, E Commerce

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Investment Thesis

Goat Rodeo Capital invests in early-stage companies with strong foundational vision and competitive advantages, providing growth capital and operational guidance to help founders scale. The firm recognizes that promising early-stage companies typically do one or two things really well, and positions itself to help realize the founder’s vision by managing the complexity (‘goat rodeo’) that comes with scaling.

What Sets Them Apart

Deep industry expertise in alcohol beverages - both founding partners are beverage alcohol industry experts with track records in New Brand Development, Brand Finance, and brand development consulting
Founder-centric approach focused on helping realize founder vision rather than imposing external strategy
Hands-on operational support beyond capital provision
Embracement of non-conformist, visionary founders ('backing visionary founders who don't follow the herd')