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GMPVC German Media Pool

gmpvc.com

We scale startups with media by investing in consumer-facing companies at the scaling stage (Series A or later) across all consumer categories, providing tailored media allocations of €0.5-5 million per deal as our sweet spot, contingent on venture capital backing and strategic media alignment.

Check Size

$500K - $5M

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Investment Thesis

German Media Pool operates a pioneering media-for-equity fund model that combines venture capital with strategic media investments. Founded in 2011, they provide consumer-facing startups with premium media services (TV, radio, out-of-home, print) in exchange for equity stakes, positioning media as a core growth lever rather than a traditional marketing expense. Their approach emphasizes that ‘a strong fit between our partner’s media capabilities and the company’s customer acquisition strategy is essential and we will not invest without it.’

What Sets Them Apart

  • Independent fund model - not owned by a media group, enabling objective advice and customized solutions across all media types
  • Unique media-for-equity structure - provides €0.5-5M net media investment per deal in exchange for equity, solving customer acquisition at scale
  • Diverse media partner network - access to dozens of media groups across TV, radio, out-of-home, and print across European markets
  • Non-board intensive approach - does not lead rounds or normally take board seats, allowing flexible co-investment with VC partners
  • Deep media industry expertise - team includes seasoned media veterans with executive experience at major television groups and investment firms
  • Hands-on support - small team deeply embedded with founders for more than a decade of proven experience

Portfolio Highlights

ABOUT YOU

Commerce

Baby Sweets

Commerce

Bonify

Fintech

ByHours

Commerce

Grover

Commerce

Libify

Unknown

CLARK

Fintech

Colvin

Commerce

+ 12 more companies in their portfolio

Investment Team

6 Partners at GMPVC German Media Pool

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