Founderment
www.founderment.dkRetailTech-focused venture capital firm backing builders of tomorrow's retail technology infrastructure, tools, and solutions powered by AI and automation. While home-based in Aarhus, Denmark, they pursue opportunities globally wherever they align with their retail commerce mission.
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See If You're a MatchInvestment Thesis
Founderment backs AI-first startups tackling big, unsolved problems in retail and commerce with teams capable of solving them. They believe technology is no longer about marginal gains but about redefining how the world buys, sells, and experiences value. The firm invests early (typically leading pre-seed rounds up to €1M) with conviction about problem size and team strength mattering more than spreadsheets and growth graphs at this stage.
What Sets Them Apart
- Operational expertise from seasoned retailers, e-commerce operators, and technology experts who have built and scaled companies themselves
- Hands-on support beyond capital: direct access to operational know-how, powerful networks, early customers, and strategic partnerships
- Deep sector insight combined with technical expertise on their team
- Strong track record: 14 investments since 2021, €170M total value of portfolio companies, 400 jobs created
- Founded by founder-operators, including Anders Boelskifte Mogensen (founder of Gaest, acquired by Airbnb)
Stages
Portfolio Highlights
Cernel
Retailtech
Hakio
Retailtech
Sentispec
Retailtech
Relewise
Retailtech
Understory
Retailtech
Proemial
Ai
Eyeball
Ai
Landfolk
Travel Tech
+ 3 more companies in their portfolio
Investment Team
5 Partners at Founderment
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