Fitt Insider

insider.fitt.co/investments

Fitt Capital invests in early-stage companies increasing access to holistic wellness, high performance, and preventative care across the entire health, fitness, and wellness sector.

Check Size

Not specified

Stages

Pre Seed, Seed, Series A, Series B, Growth

Focus Areas

Healthtech, Digital Health, Consumer

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Investment Thesis

Fitt Capital partners with mission-driven founders transforming health, wellness, and fitness through a combination of capital, industry expertise, and extensive network access. The firm leverages deep knowledge of the industry to help founders refine their product, positioning, and value proposition to achieve product/market fit, while providing more than just a check by serving as an impactful investor that helps land partners, customers, and secure follow-on funding.

What Sets Them Apart

Deep industry expertise - team has spent entire careers building health and fitness companies
Extensive network and Fitt Insider platform providing distribution acceleration to key customers and strategic partners
Multi-stage investment approach - invests, advises, incubates, and acquires companies across all stages
Active post-investment support focused on product/market fit refinement and ecosystem connections
Integrated ecosystem including newsletter, podcast (150+ CEO interviews), jobs board, and investor database