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Expert Dojo

expertdojo.com

Global, sector-agnostic investors with proven track record in sales & marketing growth strategies for early-stage startups. They invest $50K-$100K for 3.5%-7% equity and help portfolio companies achieve Series A faster through their proprietary 6-step growth program.

Check Size

$50K - $100K

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Investment Thesis

Expert DOJO believes in building visionary companies with aggressive growth through a structured, accountability-driven approach. They focus on identifying early-stage startups with product-market fit and go-to-market strategy, then accelerating their growth through intensive mentorship, strategic workshops, and a proven framework centered on quantifiable metrics (Unicorn Optimization Score) rather than traditional venture capital approaches.

What Sets Them Apart

  • Averaged 300% valuation growth across all portfolios over 6 years
  • Celebrity-backed investment model leveraging sports figures and influencers to drive follow-on investment and customer engagement
  • Unicorn Optimization Score (UOS) - proprietary framework measuring Round Optimization, Customer Optimization, Outbound Optimization, and Conversion Optimization
  • 85% of startups receive follow-on investments
  • Most active pre-seed investor (US) since COVID-19, after TechStars and Y Combinator
  • 42% of 301+ investments are female-founded/led companies (significantly higher than 18.8% industry average)
  • Portfolio companies have raised $100M+ with co-investments from 640+ global investors
  • 6-step structured program: UOS calculation → Accountability Coach → Product Fit → Customer Outreach → Lead Conversion → Investment Introductions
  • Virtual global program (portfolio 70% from outside USA)

Investment Team

10 Partners at Expert Dojo

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