Creandum
www.creandum.comCreandum invests in early-stage technology companies across consumer, software, hardware, AI, fintech, climate, health, and SaaS sectors, primarily in Europe. They support companies from seed stage through IPO and beyond, with a track record including Spotify, Klarna, Bolt, Trade Republic, and Depop.
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Creandum believes in backing companies “before it’s obvious” and making long-term commitments to founding teams with guts and global ambition. Their philosophy centers on the conviction that “the best product wins” and that “the right entrepreneur can disrupt any industry.” They view themselves as partners through the entire journey - both good times and bad - understanding that building transformative companies takes a decade of dedication. Rather than claiming to have all the answers, they commit to asking the right questions and challenging portfolio companies to think differently.
What Sets Them Apart
- Long-term commitment philosophy: "We don't make deals, we make commitments" - staying engaged through ups and downs
- Integrated global team approach: Access to operators, founders, engineers, and specialists across Stockholm, Berlin, London, and San Francisco working as one unified team
- Founder-centric values: Explicit focus on backing "hard-working founding teams" and "humans with guts" based on merit and intuition
- Product-first conviction: "The best product wins" - emphasis on magical product experience and mind-blowing design
- Balanced ambition commitment: Strong focus on gender balance and diversity, with target of 25% of investments in gender-balanced or women-led teams
- Early-stage expertise: Demonstrated ability to identify winners before obvious - backing transformative companies from inception
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