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Craft Ventures

www.craftventures.com

Craft is a B2B technology-focused venture firm, with particular expertise in SaaS businesses. They invest across stages from angel/seed through growth, with proven success in identifying and scaling market-defining products.

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Investment Thesis

Craft Ventures believes that building great companies is fundamentally a craft—a discipline that can be learned and mastered through experience. They are led by former founders and operators who have successfully built unicorn companies and understand what it takes to scale technology businesses. Their philosophy centers on providing founders with both capital and operational expertise at stages before they can hire senior talent themselves, combining deep SaaS knowledge with hands-on support.

What Sets Them Apart

  • Team of senior operators and former founders with repeated success building and scaling unicorn companies
  • Designed by founders for founders—intentionally low maintenance but high value-add model
  • Comprehensive platform team providing services beyond capital: talent, PR/communications, executive network access, GTM strategy, legal affairs, and security expertise
  • Deep operational playbooks and frameworks shared directly with founders
  • Strong emphasis on research quality—founders praise Craft's research as 'deeper, more nuanced' than typical VC firm findings
  • Hands-on support across functional areas, not just investment capital

Investment Team

34 Partners at Craft Ventures

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