Corazon Capital

www.corazon.com

VCMatch tracks Corazon Capital as an investor focused on Consumer, E-commerce, and Marketplace companies, Pre-Seed and Seed rounds, and United States, Chicago, and Illinois markets. Upload your deck to compare your startup against the full private matching profile.

Check Size

Not specified

Stages

Pre-Seed, Seed, Series A, Growth

Focus Areas

Consumer, E-commerce, Marketplace

Geography

United States, Chicago, and Illinois

Investment Thesis

Corazon Capital was founded on the belief that ‘success begins with the heart to build bolder.’ The firm is built by experienced investors and operators (Sam Yagan and Steve Farsht) who leverage their track records to empower founders pursuing audacious visions. Their approach combines practical, ‘been-there advice’ with long-term partnership to support founders through the highs, lows, pivots, and pitfalls of the entrepreneurial journey.

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Investment Focus

Who should take a closer look

Corazon Capital is most relevant for founders raising Pre-Seed, Seed, and Series A rounds in Consumer, E-commerce, Marketplace, and Enterprise SaaS, especially across United States, Chicago, and Illinois.

Focus statement

Corazon Capital is an early-stage venture capital firm focused on investing in founders with bold visions across consumer, B2B, tech-enabled products, retail enablement, marketplaces, fintech, health & wellness, and urban tech sectors.

Value Add

Founders with deep operating experience: Co-founders served as CEOs of multiple companies including Match Group (IPO), ShopRunner (sold to FedEx), and led companies through explosive growth periods
Hands-on partnership approach: Position themselves as 'your first call when something comes up' with board seats and active operational involvement
Significant execution track record: Team has invested $350M+ in private companies, executed over $1B in acquisitions, and served as CEOs across multiple billion-dollar companies
Ecosystem builders: Founded and mentored through accelerators (Excelerate Labs/Techstars Chicago), demonstrating commitment to startup community development
Chicago-based with national reach: Deep roots in Midwest tech community while supporting homegrown talent and building breakout brands