Conviction

VCMatch tracks Conviction as an investor focused on Enterprise SaaS and Legaltech companies, Seed and Series A rounds, and United Kingdom and Europe markets. Upload your deck to compare your startup against the full private matching profile.

Check Size

Not specified

Stages

Seed, Series A

Focus Areas

Enterprise SaaS, Legaltech

Geography

United Kingdom and Europe

Investment Thesis

Conviction backs early-stage, disruptive technology companies—with a strong emphasis on B2B SaaS across the UK and Europe—by leveraging experienced founders and a network built from angel investing and a notable SaaS exit. They deploy capital through multiple vehicles (‘fund of funds, funds and directly into early-stage start-ups’) and partner with like-minded SFOs and MFOs, seeking businesses whose technology is demonstrably disruptive and whose product ‘delivers quantifiable value to the customers and markets.’

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Investment Focus

Who should take a closer look

Conviction is most relevant for founders raising Seed and Series A rounds in Enterprise SaaS and Legaltech, especially across United Kingdom and Europe.

Focus statement

Invest in early-stage, pan-European B2B SaaS and disruptive tech companies, deploying capital via funds-of-funds, funds and direct investments across the UK and Europe while partnering with SFOs/MFOs.

Value Add

Founded by a lead financier to Mimecast — giving the firm direct experience from a major European SaaS success ('the European success story that wrote the SaaS playbook').
Multi-channel deployment: 'deploying capital both through fund of funds, funds and directly into early-stage start-ups across the UK and Europe.'
Born from experienced angel investors ('a venture firm born out of a group of angel investors who have been investing since the early 2000s'), providing deep founder/investor network and operational perspective.
Explicit partnership model with family offices: investing 'alongside likeminded SFO’s and MFO’s.'
Clear product-market focus: looks for founders who can show disruptive technology and 'quantifiable value' to customers and markets.