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Contrary

contrarycap.com

They invest in a curated selection of entrepreneurs across multiple stages, from seed to scale, with particular emphasis on identifying exceptional founding talent. The firm also conducts deep research into emerging trends and technologies shaping the startup landscape.

Check Size

Not specified

Stages

Seed, Growth

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Investment Thesis

Contrary is a talent and research-driven investment firm that believes exceptional people are at the root of every category-defining startup. They identify and invest in a small number of entrepreneurs and the companies they build, from seed to scale, with a focus on supporting founders rather than just companies.

What Sets Them Apart

  • Talent-focused: emphasis on 'exceptional people' as the core driver of success
  • Research-driven: produces original research on emerging categories (Specialized AI, Vertical AI, Composable Software, etc.)
  • Curated approach: invests in 'a small number' of entrepreneurs rather than broad portfolio
  • Multi-stage support: provides backing from seed through scale
  • Integrated ecosystem: operates Portfolio Jobs and Venture Partners program to support portfolio companies

Portfolio Highlights

Hallow

Unknown

Alloy

Unknown

Anduril

Unknown

Base Power

Unknown

DualEntry

Unknown

Voltra

Unknown

Investment Team

6 Partners at Contrary

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