CompanyFirst

companyfirst.com

Consumer Ventures invests up to $1M in US-based consumer companies with $500k to $10 million in revenue across food & beverage, personal care, apparel, kids products, pet products, outdoor/sporting goods, and tech enablement of the shopping experience. They focus on innovative, emerging consumer brands with high growth potential backed by passionate entrepreneurs.

Check Size

$250K - $1M

Stages

Series A, Growth

Focus Areas

Consumer, E Commerce, D2c Brands

Is CompanyFirst right for your startup?

Upload your pitch deck and get an AI-powered match score in minutes. See exactly how well you fit their investment criteria.

See If You're a Match

Investment Thesis

Consumer Ventures invests in and works closely with passionate entrepreneurs to help them build great consumer-focused companies and brands. They believe that building great businesses creates endless opportunity, explicitly stating ‘We are not unicorn hunters…we believe if you build great businesses you will have endless opportunity.’ The firm takes a hands-on partnership approach, asking ‘How can we help?’ and working tirelessly with entrepreneurs across multiple growth stages to develop and scale their businesses.

What Sets Them Apart

Hands-on, cross-functional team with decades of experience in finance, strategy, marketing, and operations
Strong advisory network of industry experts and strategic partners
Midwest-based with emphasis on 'Midwestern Values' and treating people with integrity and sincerity
Reinvests in successful portfolio companies across multiple rounds
Deep expertise in brand development, product development, and channel development
Focus on capital efficiency and business fundamentals rather than 'unicorn hunting'
Reports on impact metrics including team diversity, better products, and companies with social missions
Willingness to support companies through strategic planning, financial modeling, operations, and metrics tracking