CompanyFirst

companyfirst.com

VCMatch tracks CompanyFirst as an investor focused on Consumer, E-commerce, and D2C Brands companies, Series A and Growth rounds, United States, Midwest, and Chicago markets, and $250k to $1m check sizes. Upload your deck to compare your startup against the full private matching profile.

Check Size

$250k to $1m

Stages

Series A, Growth

Focus Areas

Consumer, E-commerce, D2C Brands

Geography

United States, Midwest, and Chicago

Investment Thesis

Consumer Ventures invests in and works closely with passionate entrepreneurs to help them build great consumer-focused companies and brands. They believe that building great businesses creates endless opportunity, explicitly stating ‘We are not unicorn hunters…we believe if you build great businesses you will have endless opportunity.’ The firm takes a hands-on partnership approach, asking ‘How can we help?’ and working tirelessly with entrepreneurs across multiple growth stages to develop and scale their businesses.

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Investment Focus

Who should take a closer look

CompanyFirst is most relevant for founders raising Series A and Growth rounds in Consumer, E-commerce, D2C Brands, and Food Beverage, especially across United States, Midwest, and Chicago, with public check-size signals around $250k to $1m.

Focus statement

Consumer Ventures invests up to $1M in US-based consumer companies with $500k to $10 million in revenue across food & beverage, personal care, apparel, kids products, pet products, outdoor/sporting goods, and tech enablement of the shopping experience. They focus on innovative, emerging consumer brands with high growth potential backed by passionate entrepreneurs.

Value Add

Hands-on, cross-functional team with decades of experience in finance, strategy, marketing, and operations
Strong advisory network of industry experts and strategic partners
Midwest-based with emphasis on 'Midwestern Values' and treating people with integrity and sincerity
Reinvests in successful portfolio companies across multiple rounds
Deep expertise in brand development, product development, and channel development
Focus on capital efficiency and business fundamentals rather than 'unicorn hunting'
Reports on impact metrics including team diversity, better products, and companies with social missions
Willingness to support companies through strategic planning, financial modeling, operations, and metrics tracking