Bullish
Bullish invests in and advises disruptive consumer businesses across beauty, wellness, food, apparel, and lifestyle categories. They provide an integrated model combining growth capital, strategic consulting, and creative/branding services to scale consumer brands.
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See If You're a MatchInvestment Thesis
Bullish is a marketing operating partner that blends capital, consulting, and creative services to build remarkable consumer businesses. They believe consumer brands should employ Culture-Led Growth (CLG) principles rather than Product-Led Growth (PLG), emphasizing that true value comes from repeat rate, lifetime value, and brand remarkability. They focus on culture-centric sourcing and diligence to identify disruptive consumer businesses where brand positioning and customer experience drive growth.
What They Look For
Investment Team
3 Partners at Bullish
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