BlackSheep believes the marketing and advertising industry is undergoing fundamental disruption due to new regulations and emerging technologies (AI, Big Data, RPA). They position themselves as specialists in this vertical transformation, drawing parallels to how finance was disrupted 20 years ago. Their core belief is that ‘the marketing provider of the future is a software. Led by humans.’ They focus on investing in companies that create automated, intelligent, and easy-to-use solutions that enable brands to manage marketing while respecting consumer privacy and consent.