BIG Ventures invests in contrarian ideas that seem counterintuitive or risky at first glance but have the potential to create significant impact and returns. They believe that ‘stories move the world’ and use narrative capital as a core investment tool. Their thesis is rooted in the conviction that when startups’ innovations positively impact the world, financial returns follow naturally, as expressed in their reference to Phil Knight’s Nike manifesto: ‘If we do the right things, we’ll make money damn near automatic.’