Because Ventures operates on the principle that social impact and financial returns are not mutually exclusive. They believe “Companies, services and brands that seek to solve problems, improve society and reduce environmental harm are the future of investing.” Their thesis is grounded in the data point that “Purpose driven companies grow 3x faster than their competition,” positioning sustainable and ethical business practices as drivers of both brand loyalty and investment returns. The firm invests in for-profit companies with positive impact on the world, with the conviction that “The future is more sustainable and inclusive.”