APX

apx.vc

VCMatch tracks APX as an investor focused on Enterprise SaaS, Fintech, and D2C Brands companies, Pre-Seed rounds, and Europe, Berlin, and Germany markets. Upload your deck to compare your startup against the full private matching profile.

Check Size

Not specified

Stages

Pre-Seed

Focus Areas

Enterprise SaaS, Fintech, D2C Brands

Geography

Europe, Berlin, and Germany

Investment Thesis

APX positions itself as an earliest-stage investor and long-term partner focused on supporting the most ambitious pre-seed startup founders from Europe and beyond, often serving as their first investor. The firm emphasizes a decade-long track record of pre-seed investments dating back to 2013 through its predecessor Axel Springer Plug & Play, which has invested in over 100 companies including fintech unicorn N26.

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Investment Focus

Who should take a closer look

APX is most relevant for founders raising Pre-Seed rounds in Enterprise SaaS, Fintech, D2C Brands, and Proptech, especially across Europe, Berlin, and Germany.

Focus statement

APX invests in exceptional earliest-stage founder teams building startups with digital business models across Europe and beyond. The firm specifically targets pre-seed stage companies where they can be the first institutional investor.

Value Add

Backed by two major corporates: Axel Springer (media and tech company) and Porsche (sports car manufacturer) - both known for valuing exceptional customer experiences and innovative technologies
Based in Berlin with European focus
Over a decade of pre-seed investing experience (since 2013)
Track record of investing in unicorns (N26)
Positioned as a long-term partner, not just a capital provider
Part of a growing ecosystem: invested in 185+ founding teams since 2018