2nd Story Capital

www.secondstorycapital.com

VCMatch tracks 2nd Story Capital as an investor focused on Edtech, Proptech, and Energy companies, Growth and Late Stage rounds, and Provo, Utah, Provo Orem Metro, and Utah County markets. Upload your deck to compare your startup against the full private matching profile.

Check Size

Not specified

Stages

Growth, Late Stage

Focus Areas

Edtech, Proptech, Energy

Geography

Provo, Utah, Provo-Orem metro, and Utah County

Investment Thesis

Second Story / 2nd Story invests through thoughtful analysis, taking smart risks, and hard work to turn businesses into success stories. They provide equity to fuel organizational improvement, partner with management to develop exit strategies, and take a hands-on, operational approach to executing those plans—treating each business as unique and deserving of careful attention and reward for the entrepreneur.

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Investment Focus

Who should take a closer look

2nd Story Capital is most relevant for founders raising Growth and Late Stage rounds in Edtech, Proptech, and Energy, especially across Provo, Utah, Provo-Orem metro, and Utah County.

Focus statement

The firm focuses on reviving education-technology companies to improve student achievement via equity investments and quality management, using experienced operators to drive sales, operations, financial management, product marketing and branding improvements.

Value Add

Deep ed‑tech domain focus: "The 2nd Story team is dedicated to improving student achievement by reviving ed tech companies through equity investments and quality management."
Operator-led team: "More than just an investor, the team is composed of executives and entrepreneurs with decades of real-world experience."
Hands-on, execution orientation: they "roll up their sleeves and make it happen" and "work with management to develop an exit strategy, then roll up their sleeves and make it happen."
Cross‑functional capabilities: explicit expertise in "financial management, sales and operations management, product marketing and branding."
Founded by an industry leader: "Founded by ed tech guru John Graff," signaling founder/industry credibility.